Facebook-Affects Professional Tennis
Facebook has a huge impact on professional tennis – on the players, on the fans, on the professional tournaments, and on the various businesses associated with the sport. In the third quarter of this year Facebook listed 1.79 billion active users on a monthly basis in 2016.
Facebook and the players
Any tennis professional can create a player page.
The professional tennis players with the most likes on Facebook are:
#1 Maria Sharapova 15,497,777 likes
#2 Rafael Nadal 14,693,292 likes
#3 Roger Federer 14,552,388 likes
#4 Novak Djokovic 7,216,289 likes
#5 Serena Williams 4,953,674 likes
Interesting how at #7 is Anna Kournikova with 3,419,774 likes. She had to retire in 2007 due to injuries, but has still retained a high visibility with her Facebook page, thus showing the impact Facebook can have on a players career, even after retiring.
Facebook and the Fans
When a player such as Roger Federer has a Facebook page fans can link up to it and participate in the time line as well. As the player posts about a tournament or a ‘cameo’ in his/her post the fans can take note and share it with their friends and family. Fans become a part of the player they are identifying with. It brings a ‘luster’ to their own lives as they see their hero succeed or fail in their endeavors. Without this facebook interaction fans could not have the in-depth knowledge facebook provides.
Facebook and Profesional Tennis Tournaments
Professional tennis tournaments such as Indian Wells Tennis Garden can also have a facebook page which gives them wide exposure to the tennis population. Having this provides a venue to publicize players coming to the tournament and the businesses associated with the tournament. Players post about the tournament on their own timelines. This only adds to the excitement and participation of the fans in the tournament. The more successful the tournament the better it is for the players, fans, and the tournament sponsor as well.
Facebook and the Sponsors
Sponsors such as Nike can also have a Facebook page. This serves to publicize the tournament, the players equipment, and only adds to their exposure and sales. When they post pictures of the player(s) endorsing their equipment it is amazing to think of the population Facebook reaches.
There is no comparison with present day Facebook and non-Facebook days. Facebook provided visibility, in terms of a player’s profile, fans interacting with their favorite players, tournament publicity and sponsors selling their product. It is available to all and can even be used to ‘set up’ a player’s career after their playing days are over.
If you were a world class player would you manage your Facebook account yourself of hire a management company. Remember, once it is open to the public there is no taking it back.